


The Bielan Group provides the Wealth Management Industry with the experience and resources to help firms make more informed decisions and enhance business performance.
Peter Bielan has been a leader in the financial institution-based financial advice community since 1985. His roles have encompassed advisor, sales manager, president of the retail broker/dealer for two of the 15 largest U.S. banks, and partner at Kehrer Bielan Research & Consulting.
Throughout his career he has dedicated his efforts to profitably growing sales, developing the infrastructure needed for expansion, and leveraging the partnership between investment services and the other departments within the institution.
Most recently, at Kehrer Bielan Research & Consulting Mr. Bielan focused on helping banks and credit unions improve their investment, wealth management, and insurance businesses. This included conducting complete practice reviews and executing custom projects to address specific needs. His bi-annual study of trends in advisor compensation helped clients stay competitive in a challenging market for advisor talent. Prior to Kehrer Bielan, he personally championed the transformation to fee-based business, established non-branch-based advisor strategies, increased the focus on financial planning, incorporated insurance offerings, and developed advisor recruiting strategies. He has also had leadership roles in a retail bank, providing a first-hand understanding of the significance of deposits and loans to the banking enterprise.
Mr. Bielan is a Bank Insurance Securities Association (BISA) Circle of Excellence recipient, has served multiple terms on the BISA Board, and has been invited to share his insights at many industry events and BISA conferences. He works from his Atlanta, GA office.


Banks and credit unions are uniquely positioned to meet all of today’s investors’ needs – from loans and deposits to investing and protection. It is incredibly exciting to be able to support these financial institutions as they create platforms, processes, and teams to help investors achieve their goals and dreams.
Denise Tognarina has more than two decades of experience in sales program and content development, sales training, and marketing. Prior to joining The Bielan Group, Denise worked with Peter Bielan at Kehrer Bielan Research & Consulting where together, they focused on helping banks and credit unions improve their investment, wealth management, and insurance businesses by conducting business reviews and custom consulting projects.
Prior to Kehrer Bielan, she served as vice president, consulting delivery manager on the LPL Financial Institution Services Relationship Management team. In this role, Ms. Tognarina was responsible for enhancing the relationship management team value proposition by developing content, tools, and resources to empower team members to best serve their clients and drive business growth.
Ms. Tognarina also held a number of roles at UVEST Financial Services (which was acquired by LPL in 2006), including National Manager of Sales Campaigns and Sales Training Manager where she developed turn-key sales and marketing campaigns and training programs for the LPL Institution Services Business Consulting team.
Prior to joining UVEST in 2006, Ms. Tognarina spent eight years at Fidelity Investments where she developed and led the sales training program for Retirement Investment Services, their 401(k) asset retention team.
Ms. Tognarina is a graduate of Southern New Hampshire University and holds a Bachelor of Science in International Business as well as a Masters in Organizational Leadership.
“I believe we move the industry forward by investing in people, strengthening partnerships, and executing with clarity and integrity — and I’m excited to help organizations do exactly that.”
Jacinda Norvell brings more than two decades of leadership across wealth management, sales execution, advisor development, and enterprise program strategy. Before joining The Bielan Group, she served as Senior Managing Director and Sales Execution Director for Truist Wealth Brokerage, where she led enterprise sales strategy, strengthened advisor productivity, and guided large‑scale initiatives spanning regulatory oversight, operational alignment, recruiting, and inclusion strategy.
Throughout her career at Truist and SunTrust, Jacinda has built high‑performing teams, led national advisor development programs, delivered major enterprise events, and represented her organizations across industry associations including SIFMA and BISA, where she currently serves on the Board of Directors. Her background includes deep experience in supervisory oversight, business management, strategic partnerships, and advisor engagement, while having held Series 4, 7, 24, 63 and 65 registrations while at Truist.
At The Bielan Group, Jacinda consults with existing clients to strengthen program performance, advisor development, and strategic execution. She also leverages her extensive industry network to expand The Bielan Group’s reach and plays a key role in advancing ongoing initiatives across sales strategy, inclusion, and enterprise program leadership.
Jacinda is known for her ability to connect people, elevate talent, and bring clarity and momentum to complex initiatives. She holds a BBA in Accounting from the University of Georgia and has obtained Chartered Retirement Planning Counselor and Lean Six Sigma Certified professional designations.


The financial services industry has the power to change lives, and I’m passionate about being part of that impact by fostering trust, empowering people, and helping organizations grow stronger every day.
Steve Turtz is an award winning Senior Executive Division Sales Leader with a solid track record of growing sales, profits, and market share including building and managing three Bank Wealth Strategy Groups. He is a consistent Top Performer particularly noted for revitalizing poorly performing markets and a dynamic and passionate leader with the innate ability to inspire others to excel. Recognized for outstanding coaching and mentoring capabilities, Steve has demonstrated the ability to partner effectively across a broad organization and build consensus within the wealth management segments.
Steve leads business development efforts for The Bielan Group, identifying financial institutions that can benefit from the firm’s Fractional Leadership Program. He partners with credit unions and community banks that aren’t yet large enough to justify a full‑time program leader, helping them access the strategic expertise, disciplined program management, and local leadership typically reserved for much larger firms.
Steve’s work supports institutions seeking a high‑caliber alternative to traditional managed or producing manager models—delivering experienced leadership at a fraction of the cost while strengthening long‑term program performance.

